Executive Summary
This case study examines how CiviClick, a leading digital advocacy software provider, empowered the American Association of Senior Citizens (the 60 Plus Association) to enhance their advocacy efforts and engage more effectively with lawmakers. By leveraging CiviClick’s innovative AI-assisted technology and comprehensive suite of tools, the 60 Plus Association was able to amplify its members’ voices, track engagement, and measure the impact of its campaigns with unprecedented precision.
About CiviClick
CiviClick is a Washington, DC-based digital advocacy and public affairs technology company founded by Chazz Clevinger. The company’s mission is to bring revolutionary data and technology solutions to public affairs professionals. CiviClick has gained recognition in the industry, winning multiple Reed Awards from Campaigns and Elections for its innovative advocacy platforms and campaigns.
Core Philosophy
CiviClick operates on the principle of equality and free speech, standing against the trend of “de-platforming” customers with unpopular opinions. While embracing diverse viewpoints, the company maintains a firm stance against discrimination in any form.
Client Profile: American Association of Senior Citizens (The 60 Plus Association)
The American Association of Senior Citizens is an organization dedicated to representing and advocating for the interests of senior citizens across the United States. As an association, the 60 Plus Association faces unique challenges in managing its membership, accurately representing their interests, and selecting the most effective technology stack for advocacy, membership management, and marketing.
The Challenge
The 60 Plus Association needed a robust solution to:
- Effectively gather and understand member opinions on various issues
- Communicate these opinions to lawmakers at local, state, and federal levels
- Track ongoing member engagement in legislative and regulatory campaigns
- Measure the impact of their advocacy efforts
The Solution: CiviClick’s Advocacy Platform
CiviClick provided the 60 Plus Association with a comprehensive suite of digital advocacy tools designed to address their specific needs:
- Survey and Storytelling Tools: These tools allowed the 60 Plus Associationto create impactful dialogue with its members, gaining deeper insights into their opinions and experiences.
- AI-Assisted Constituent Messaging: CiviClick’s innovative AI technology helped the 60 Plus Association craft more effective messages, enabling them to cut through the noise and reach lawmakers more impactfully.
- Engagement Tracking: The platform provided robust tools for monitoring member engagement across various legislative and regulatory campaigns.
- Custom Reporting and Analytics: CiviClick’s solution offered detailed analytics and custom reporting features, allowing the 60 Plus Association to assess the impact of their advocacy campaigns with precision.
Implementation and Results
By integrating CiviClick’s technology into their advocacy strategy, the 60 Plus Association experienced significant improvements in their ability to engage members and influence policy:
- Enhanced Member Engagement: The survey and storytelling tools allowed the 60 Plus Association to gather more meaningful input from their members, creating a stronger sense of community and participation.
- More Impactful Lawmaker Communication: The AI-assisted messaging feature enabled the 60 Plus Association to craft more persuasive and tailored communications, increasing their effectiveness in reaching lawmakers.
- Improved Campaign Management: With better tracking and analytics, the 60 Plus Association could more effectively manage their campaigns, adjusting strategies in real-time based on member engagement and campaign performance.
- Data-Driven Decision Making: The custom reporting and analytics provided by CiviClick allowed the 60 Plus Association to make more informed decisions about resource allocation and campaign focus.
Client Testimonial
Saul Anuzis, President of the American Association of Senior Citizens, expressed his satisfaction with CiviClick’s platform:
“CiviClick enables us to reach lawmakers in ways other advocacy tools have never allowed. It is truly unique in its ability to leverage AI technology to create more meaningful engagement. CiviClick’s suite of technology tools is unrivaled and has helped turbocharge our advocacy campaigns.”
Conclusion
The partnership between CiviClick and the American Association of Senior Citizens demonstrates the power of innovative technology in transforming advocacy efforts. By providing the 60 Plus Association with tools to better understand their members, communicate more effectively with lawmakers, and measure their impact, CiviClick has helped the association amplify the voices of senior citizens in the political process.
This case study illustrates how CiviClick’s commitment to leveraging cutting-edge technology, combined with a strong philosophy of free speech and equality, can empower associations to overcome their unique challenges and achieve their advocacy goals more effectively.
